Failure is not an Option

Being not only American but also having worked for NASA, I, on more than one occasion, encountered the rallying cry of, “Failure is not an option” – never having really spent too much time thinking about it as the meaning and weight of that phrase were clear to me. While this sentiment aims to inspire…

Design Thinking: more than just a process

Design thinking is a human-centered problem-solving approach that has been around for years and gaining significant popularity in recent years. The process allows organizations to identify problems, generate new ideas, and create solutions that meet the needs of their users or customers. While it is often referred to as a process, we see it as…