I am a creative optimist who truly believes that we can make the world a better place if we stick together. No idea is too small, too big, nor too crazy to explore. Through careful, thought-out processes, we can change the way we as individuals and businesses think & act – in order to reach our full potential.

Failure is not an Option

Being not only American but also having worked for NASA, I, on more than one occasion, encountered the rallying cry of, “Failure is not an option” – never having really spent too much time thinking about it as the meaning and weight of that phrase were clear to me. While this sentiment aims to inspire…

Co-Initiators of the Innovation Cluster Aarau

Why should the big cities have all the fun? Communities win when people ideate, invest, and grow initiatives locally, while the potential is lost when people must flock to big cities to find inspiration and the support they need to explore their ideas. Since amplilabs calls Aarau its home, it was clear that we wanted…

Design Thinking: more than just a process

Design thinking is a human-centered problem-solving approach that has been around for years and gaining significant popularity in recent years. The process allows organizations to identify problems, generate new ideas, and create solutions that meet the needs of their users or customers. While it is often referred to as a process, we see it as…