Ideen Labor turns an opportunity, a challenge, or an early idea into evidence — and a decision you can stand behind.
Is this where you are?
- We see an opportunity but haven’t defined the right problem yet.
- We have several ideas and no way to pick between them.
- We’re considering a new product, service, or internal process.
- We want to find out what a new technology like AI could actually do for us.
- A strategic initiative is losing steam and needs a clearer direction.
- We all see the problem differently and need to align on a path forward.
From assumptions to evidence
Five steps, one goal: know enough to decide.
A consistent method, adapted to the challenge.
The five steps stay the same; the activities, methods, and timing adapt to your situation.
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Frame
Clarify the challenge
Pin down the problem: who it affects, what the team believes to be true, and what you need to learn.
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Explore
Understand people and assumptions
Sort beliefs from facts: which assumptions matter most, and who can tell you whether they hold.
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Create
Develop possible directions
Shape possible ideas and directions from what you’ve learned so far.
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Validate
Gather evidence quickly
Test the critical assumptions with interviews, observations, and quick experiments.
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Decide
Choose the practical next step
Let the evidence decide: go further, change direction, pause, or stop.
What your team will leave with
- a challenge you understand from evidence, not assumptions
- first-hand input from the customers, users, or colleagues it affects
- the critical assumptions behind your ideas — tested, not debated
- a clear view of which directions show promise and which don’t
- a decision backed by evidence: go further, change direction, or stop
The goal isn’t a finished solution. It’s knowing more, assuming less, and making a better decision about what to do next.
Practical information
- Format
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3 core days + 2 flexible follow-ups
Three consecutive core days, followed by two shorter working sessions over the following weeks.
Follow-ups involve only the people needed for the next decision.
- Teams
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One team — or several in parallel
Small teams where everyone contributes. For larger groups or several ideas, teams can run in parallel.
- Location
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On-site works best
The three core days work best with everyone in the same room.
Remote or hybrid is possible for distributed teams. Follow-ups can be remote.
FAQ for organisations
Is this right for us if we don’t have an idea yet?
Absolutely. A challenge, a problem, or an opportunity you want to understand better is enough.
Even when a team arrives with an idea, we start with the challenge behind it. Before asking «Is this a good solution?», we want evidence that the problem is real and worth solving.
If you already know the challenge well, we move faster. But we won’t skip validation just because an idea is already on the table.
Can we bring several ideas or challenges?
Yes — that can be a great use of Ideen Labor.
Several small teams work in parallel, each exploring one idea or one angle on a shared challenge. Instead of developing every idea in depth, each team finds its riskiest assumptions and tests them fast.
You learn which ideas deserve more investment — and which don’t — before spending serious time or money.
Who should participate?
An existing team that wants to move something forward, or a group brought together for this challenge — both work.
What matters is the mix: people who know the challenge, people close to the users, and people who can make things happen afterwards.
We’ll help you decide who’s in the room — and who only joins for specific moments.
Do you involve customers and users?
Yes — evidence is the heart of Ideen Labor.
Teams regularly step out of the workshop to talk to customers, users, or the colleagues a change would affect, and test what they’re assuming.
The cycle is short: name the assumption, find the quickest meaningful test, learn, and decide what’s next.
The aim isn’t to prove an idea right. It’s to learn fast enough to know whether to move forward, change direction — or stop.
What happens after the Ideen Labor?
You reach an informed decision — not necessarily a finished solution.
You might find the idea isn’t worth it. You might need to reframe the challenge. Or you might have enough evidence to justify going further.
If you continue, the next step is usually a deeper sprint — or several — to validate the concept and move toward implementation. We can stay involved, or hand the team what it needs to run the next step internally.
What comes after a «go»?
Two services that pick up where Ideen Labor stops:
Have a challenge that needs more than a brainstorm?
Tell us what you’re weighing, and we’ll tell you honestly whether Ideen Labor fits.
Book a 20-minute chat