Why the name amplilabs?

Taking the next BIG leap into the unknown is daunting for most of us. What if, instead of putting so much pressure on ourselves to make big changes, we simply did what was necessary to take the ONE first step? And only once we are ready, the step after that? And by doing so, amplifying ourselves along the way?

Anyone who has participated in a product’s or company’s naming phase knows how hard it can be to find the perfect name. And it makes no difference how big or small the team is, it is a challenging process. Finding the perfect name for our company was no different. We knew what we wanted to do. We wanted to be a strong player in the innovation world. We wanted to be a playground where you could try out ideas — like an Innovation Lab. We wanted to be a meeting ground where you could exchange ideas — like a Think Tank. We wanted to be a startup hub — like a Startup Factory. But none of those name combinations worked for us. They represented what we wanted to be but not who we wanted to be.

We all had been a part of various companies, innovation teams, and startup spaces. We had seen first-hand what works and, of course, what doesn’t. A most common and most significant obstacle is the desire to jump the innovation spectrum line from «not very innovative» directly to «extremely innovative», with no stops in between for reflection. This puts a lot of pressure on an organisation — on its structure and its people — and can be overwhelming.

So how did all these insights lead us to the name amplilabs?

We believe that small steps along the spectrum will have a higher success rate and ensure more lasting and sustainable change — amplifying yourself (as an individual, team, or company) along the way. We also believe in playing or experimenting as a vital part of that process. Much like you do in a scientific laboratory. Together, this led us to the magic formula that is now us:

And a special thank you to Zora from SchiessGestaltung for the most perfect logo and much more!